A sophisticated brand identity for a new legal firm.
Crafting the brand identity of Soar Legal was a collaborative journey driven by the visionary founder, Alice Tester. With a desire to redefine the conventional image associated with law firms, MILCO embarked on a mission to bring a unique and modern perspective to the legal landscape. The result is a brand that not only breaks free from tradition but also embodies openness, professionalism, and a commitment to reimagining the client-lawyer dynamic.
