A brand identity for the Positive Parenting book and podcast.
The Positive Parenting Project is an ongoing fulfilling journey with paediatric psychologist Dr Terence Sheppard. Terence and his wife Dr Margaret Kummerow are the authors of Positive Parenting: A guide to raising psychologically healthy children. Their mission is a powerful one: to reduce the mental health challenges faced amongst our children. MILCO gave the powerful brand and book a new look, and one that was tested and tried amongst parents across the state, the winning outcome was very clear, the readers and audience wanted an abstract look and feel and a book that looked great in their living room.
MILCO founder Milly, having more or less begun her parenting journey teamed up with Terence to co-host the podcast 'Positive Parents - Resilient Kids'. MILCO continues to develop the brand and marketing content, follow @positiveparents.podcast for more.
